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The Rouge Collective


One of the most common items shoplifted from stores is makeup.

Many people want to use makeup in order to express themselves, whether that be for fun or to make themselves feel beautiful. But with the increasing prices of makeup, it becomes harder and harder for people to afford it – especially teens experiencing homelessness or those from homes that are financially insecure. We hope to help these at-risk teens improve their self-image and slow the amount of shoplifted products.

Crime Prevention

* Please see sources for above here

Cost to Retailers

Poverty is the mother of crime.

– Marcus Aurelius